DW in figures

A complete analysis of the situation

ALL THE DATA OF 2019 Destination Weddings in Italy

Did you know that in just two years the spin-off generated by the Wedding sector in Italy grew by 8.4%? This and many other data confirm the international appeal of our Wedding Destinations thanks to the wealth of offerings and the presence of exceptional and exclusive venues. Any corner of Italy has the possibility of being the perfect spot to host a wedding event.

540,2 Mln

Estimated total turnover a 8.4% rise over 2018

9.213

Events a 4.8% increase over 2018

1,5 Mln

Attendence 4.2% increment from 2018

58.600

Average expenditure per event 2.2% rise over 2018

The main markets

UK 26.3%
USA 23.5%
DE 7.9%

Emerging venues

BEACH FACILITY

FARM

ALPINE HUT

HAMLET

INDUSTRIAL ARCHITECTURE

WOOD

The rite

Symbolic 34.7%
Civil 33.5%
Religious 31.8%

The annual distribution

The most popular period is between May and September

The distribution by areas Total events 2019 - Turnover 2019:

2.340

North West (136.7 million euro)

884

North East (46,5 million euro)

3.851

Centre (228 million euro)

2.137

South and Islands (129.1 million euro)

Total: 9.213 events

540,2 million euro

The preferred months are June and September while April and May are becoming popular.

Top 5 Destinations

Tuscany 29.7%
Lombardy 16.3%
Campania 15.6%
Lazio 7.0%
Veneto 6.2%

Top Locations

Luxury Hotel 30.6%
Villa 30.2%
Castle 9.0%
Restaurant 5.9%

Channels of customer acquisition

- 22.9% of venue managers say that customers are acquired mostly through online search engines.- Wedding Planners obtain customers through Social Networks (29.3%).

The new trends

- Renewal of vows: couples who wish to exchange wedding vows again and relive the magical atmosphere of "Yes, I do".
- Beach Wedding: more informal ceremonies set by the sea.
- Wedding Week: the celebrations continue for several days as in a classical trip.
- Social Wedding: desired increasingly by foreign couples; dedicated hashtags, tags, Pinterest, Instagram and mini wedding sites.
- Elopement: intimate wedding with great attention to detail, without guests or with a minimum number. A fairytale romantic getaway.
- Engagement: many foreigners opt for a promise to wed with an engagement party in Italy.

Training In The Wedding Planning Field

70,3%

operators who have not participated in specific training courses

60,7%

operators who expressed an interest in future participation

Same Sex Weddings

8.9

increase in 2019

12%

market share represented

20%

The higher than average percentage of expenditure available to LGBQT couples.

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