Italian Destinations: the White Book
“Small, safe, outdoors”. The strategy of Italy for Weddings is based on these new structural paradigms to create promotional projects designed for a limited number of people and in full compliance with health regulations, dedicated to Italian wedding operators and to international customers alike.
A strategy that is perfectly embodied by four photoshoots, the first of a series of projects to highlight the beauty of the territory, linked to the concept of “seasonal adjustment” of the Italian wedding through the most evocative places in Siena. A sort of ‘off the beaten path’ tour not only in the places but above all in relation to the freedom from the seasons’ cycle.
When we talk about wedding’s seasonal adjustment, in fact, we talk about breaking the traditional touristic seasonal patterns by pushing the tourism business even outside the peak season; months such as February-March and October-December, so to speak, showing that these are suitable and equipped places to host weddings, no matter the season.
The photo shoot project will not end with the publishing of just the single photos: once the project will be over, all the material produced will be published in a visual book, a sort of “white book” on getting married in Siena.
Italy for Wedding’s aim is to create each of these ‘white books’ for every major Italian wedding Destination.